Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

Wednesday, June 3, 2015

Where Do I Start When Investing in Online Marketing?

Businesses have their highs and lows. There are times when a shop can get a lot of customers and time when customers just pass by the shops not even taking a glimpse of what’s new in the store. Customers always look for something new and fresh. This is evident as to why a lot of people can be seen flocking in a newly opened restaurant. They want to find out what kind of food they are serving and how it tastes compared to other restaurants which have practically the same menu. Because of this customer behavior, every businessman should employ strategies to their marketing that will increase customer loyalty.

source: http://seriouslysimplemarketing.com/traditional-vs-online-marketing/


Marketing plays a vital role in making a person love your business. Reaching your target audience can be difficult; however, if you know how to utilize the existing technologies around you, having them right in your business is easy peasy. Making use of online marketing is a start to make your business bloom.

Recently, different entrepreneurs have seen the positive impact of the Internet. People always check online on what’s the latest craze for them to experience. As a businessman, it will be a great help to one’s business to invest on online marketing. When we say online marketing, this is where we sell your brand name online through the use of websites and the social media.

Creating a website is a powerful tool to gain online presence. With a website, people from your area (and possibly in the world) can easily access information about your business. It is important for a business to choose a web development company that can handle this project very well. It is crucial for a business to project its vision to its website as it creates a good image for the company. The website should be able to host information about the company – what kind of company it is and how it started on the market. The website also showcases the company’s product and services through different photo stories uploaded. Web developers should carefully use themes and fonts that are pleasing to the eye as customers are very visual; once they are interested in what they are seeing, they are most likely to stay and explore more on the website. Also, since most people are online, it is best to have a mobile-friendly website for it to be accessible to your audience anytime and anywhere. It is important to consider hiring SEO or social media optimization specialists to gain website traffic to increase online ranking.

Another good investment for your marketing is the social media. People are connected through Facebook, Twitter, Pinterest, LinkedIN and even on Instagram. Businessmen can easily make an account and upload photos of their products and services online. With a share button on these social media accounts, people can easily pass on the information to others in a snap. The more people liking and sharing your account, the higher possibility of making these people into your loyal customers. Social media networks make it easier for business to advertise their products and services and find their target market.

Investing in online marketing is cheaper and effective. A lot of businesses have done it and success is overwhelming. To have the same success, create a website and utilize the social media networks today.

Monday, May 11, 2015

Mobilegeddon: How Alarming is it to SEO and Web Developers?

SEO specialists around the globe were in frenzy when Google announced “Mobilegeddon” last April. This Mobilegeddon would greatly affect how things were usually running on search engine optimization and web development. Certain changes on Google’s algorithm have changed that certain existing features on websites can make them lose their rankings or even bury deep. Hence, web developers have to update their created websites and make them fit to these changes. What exactly is the Mobilegeddon? Why it raised alarm to SEO and web developers?


 
The Mobilegeddon, as referred to many to what Google has done, is a change in Google’s ranking algorithm. There is now a significant new mobile-friendly ranking algorithm that SEO specialists and web developers have to take into consideration. This means that Google will include in its ranking the criteria of how mobile-friendly your website is. If it is not, then your website cannot be searched on the web, and as a result, you will lose your ranking. Why is Google doing this? Will these bring a lot of changes in a website? What should be done with the Mobilegeddon?

One reason is that Google wants to focus on giving mobile users an improvement to their mobile browsing experience a better experience. With the changes, Google has to have websites download fast on mobile devices. Since everybody is using a smartphone to access the Internet, it is best to have pages downloaded quickly for better browsing. Further, Google wants mobile browsing to be as good as browsing on a desktop. Users will be able to get the same interface to increase better mobile experience. This will be very essential for people to have all access to a websites feature right on their smartphones.


 
With these new changes in ranking a website, SEO specialist have to change their techniques in link building, tagging, and creating content for their websites. SEO specialists have to optimize their content for mobile to make sure traffic is still attained. Creating short and entertaining headlines is one way in optimizing content. In addition, the content’s structure and layout are easily read. Links built should be relevant to the site and not misleading. It must have keywords that are optimized to ensure that users are lead to the information they are looking for.

For web developers, they have to make sure that they design a website that can be loaded on mobile phones. Since the trend of people using the Internet on their mobiles has been increasing yearly, websites should be mobile-friendly. To check if a website is mobile friendly, visit https://www.google.com/webmasters/tools/mobile-friendly/ and key in the website’s address. Adjustments to the website’s responsiveness to such platforms have to be made. If not, the website will not be ranked and might lose its current rankings.

Mobilegeddon brings a new change in Google’s algorithms but this change is for the better. Keeping up with the trend, SEO specialists and web developers have to make changes to their websites to be ranked by Google. It is not a huge problem unless this is taken for granted and not considered for the betterment of the website.