5 Important Marketing Campaigns Every Business Needs

Brainstorming ideas on how to make your brand known to the public takes a long time and may end up with zero results. As a matter of fact, there could be hundreds of marketing strategies but thinking of how yours particularly would differ from others is the challenging part. Since almost all business nowadays can be found marketing online, thinking of strategies and marketing campaigns is taken on a different level. There are different types of marketing campaigns one can take advantage of. Some companies even utilize all of these strategies to have a better scope of their marketing. 

 

digital marketing

 

Here are five different online marketing campaign strategies popular among business.

1. Search Engine Optimization (SEO)

When building a website, web developers and designers work together with SEO specialists. These people are professionals in creating visibility to a particular website through a search engine’s unpaid results. Unpaid results usually refer to natural or organic results. It creates strong links and content with powerful keywords and tags that make it easier for search engine’s crawlers to find a particular website that has a relevant content.

2. Pay per click banner display (PPC)

Unlike SEO, PPC is an internet advertising that is paid to increase traffic to websites. It usually gets more traffic since it can easily be ranked on the first pages in a search result page on search engines. It is called pay per click since the company gets to pay the publisher every time their ads get clicked. It is easier to manage and can deliver faster results on webpage’s online ranking.

3. Social Media Optimization (SMO)

SMO targets different social media pages such as Facebook, Twitter, and Pinterest to increase the public's awareness to a particular brand name or company's existence. Its optimization encompasses RSS feeds, social media sites and video and blogging pages. It increases the traffic to a company’s website through links connected to different social media sites.

4. CONTENT MARKETING

When a strategy pertains to creating, sharing, and publishing content in different media campaigns, it uses a content marketing strategy. Content marketing focuses more on coming up with valuable and relevant content that can attract and bring more target market into the brand’s name. It is basically building communication to the target market without the explicitly selling anything. In this way, businesses provide information to their audience, and in return, these people patronize the brand. Investing on paid reviews can also boost one’s traffic online. When people are asked to evaluate a product with an opportunity to earn, they are most likely to visit your page and even encourage others to do the same.


5. Video Marketing

With video sharing websites to be increasingly popular nowadays, video marketing has become an effective tool in sparking up consumer’s interest and bringing information about a business. Video marketing makes use of a maximum of short videos to provide content about the business. It has been widely used today as videos can be easily shared in different social media pages.

These different marketing campaigns work differently and must be understood well before engaging into one. Each has its own style of increasing traffic to a particular website. For businesses that are still making its way to the market, it would be best to invest in all types of marketing campaigns. Paid advertising delivers faster results and increases traffic in no time. With this, back it up with organic search optimization strategies until the website maintains its traffic on search engines.

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How Do You Manage Your Reputation Online?

Getting good feedback about their own businesses is what entrepreneurs always look forward to. With the emergence of online marketing, many businesses invest on creating a good image online through launching their websites. As a business making a name in the industry, it is important to have and maintain a good reputation. A single negative comment on your business can ruin your reputation.

Having a good online reputation builds trust among customers and improves customer loyalty. A simple tag on a comment about your business can easily be shared and spread online. As someone who wants to have a good name in the industry, how can one manage their online reputation? 

 Monitoring the situation is the first step one should do. However, it can be pretty difficult following every customer you have if they have good or bad word about your business. One can set up alerts through Google Alerts. What it does it that it emails the business once its name appears on any comments online. A link is sent for one to check these. In this way, one can read on the comments to check whether you are making people happy with your services.

In any case that you have read negative comments about your website, do not react negatively. Instead, read on the comment and use it to your advantage. For example, there is a negative comment on the slow service in your business. This could be a good time to fix that problem. Recording negative comments will help your business improve. Also, address problems of customers professionally. Leave comments or answer to queries in a friendly tone. If you sound angry and intimidating, you might just get more unhappy customers.

For most businesses, hiring an SEO or search engine optimization team is a helpful tool in maintaining their online reputation. With different social media accounts in existence today, angry clients and customers can easily write something that can destroy a business. What SEO companies do is to look out for these kinds of write-ups. These damaging blogs or personal homepages cannot be easily shut down online. What SEO does is to let companies know of an existing hate page for the business to do something about it. For example, if a blog exists with content on how bad the menu on a restaurant is, SEO can counteract this blog by creating a positive testimonial blog that can turn bad comments around. Providing strong links to other blogs commenting on how good the restaurant is plus their social media pages with positive testimonials surely helps the business gain their customer’s trust and loyalty. SEO companies do reputation management and monitor to protect their clients.

Most businesses engage in online marketing. Promoting their business and reaching their target market have been easier with the Internet. However, it has always been part of the game to have negative testimonials and bad blogs to ruin your business. The best thing to do is to get SEO company services to make sure that you have a good reputation and maintain it to continue gaining customers and increasing your profit.

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