Brainstorming ideas on how to make your brand known to the public takes a long time and may end up with zero results. As a matter of fact, there could be hundreds of marketing strategies but thinking of how yours particularly would differ from others is the challenging part. Since almost all business nowadays can be found marketing online, thinking of strategies and marketing campaigns is taken on a different level. There are different types of marketing campaigns one can take advantage of. Some companies even utilize all of these strategies to have a better scope of their marketing.
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Here are five different online marketing campaign strategies popular among business.
1. Search Engine Optimization (SEO)
When building a website, web developers and designers work together with SEO specialists. These people are professionals in creating visibility to a particular website through a search engine’s unpaid results. Unpaid results usually refer to natural or organic results. It creates strong links and content with powerful keywords and tags that make it easier for search engine’s crawlers to find a particular website that has a relevant content.
2. Pay per click banner display (PPC)
Unlike SEO, PPC is an internet advertising that is paid to increase traffic to websites. It usually gets more traffic since it can easily be ranked on the first pages in a search result page on search engines. It is called pay per click since the company gets to pay the publisher every time their ads get clicked. It is easier to manage and can deliver faster results on webpage’s online ranking.
3. Social Media Optimization (SMO)
SMO targets different social media pages such as Facebook, Twitter, and Pinterest to increase the public's awareness to a particular brand name or company's existence. Its optimization encompasses RSS feeds, social media sites and video and blogging pages. It increases the traffic to a company’s website through links connected to different social media sites.
4. CONTENT MARKETING
When a strategy pertains to creating, sharing, and publishing content in different media campaigns, it uses a content marketing strategy. Content marketing focuses more on coming up with valuable and relevant content that can attract and bring more target market into the brand’s name. It is basically building communication to the target market without the explicitly selling anything. In this way, businesses provide information to their audience, and in return, these people patronize the brand. Investing on paid reviews can also boost one’s traffic online. When people are asked to evaluate a product with an opportunity to earn, they are most likely to visit your page and even encourage others to do the same.
5. Video Marketing
With video sharing websites to be increasingly popular nowadays, video marketing has become an effective tool in sparking up consumer’s interest and bringing information about a business. Video marketing makes use of a maximum of short videos to provide content about the business. It has been widely used today as videos can be easily shared in different social media pages.
These different marketing campaigns work differently and must be understood well before engaging into one. Each has its own style of increasing traffic to a particular website. For businesses that are still making its way to the market, it would be best to invest in all types of marketing campaigns. Paid advertising delivers faster results and increases traffic in no time. With this, back it up with organic search optimization strategies until the website maintains its traffic on search engines.
1. Search Engine Optimization (SEO)
When building a website, web developers and designers work together with SEO specialists. These people are professionals in creating visibility to a particular website through a search engine’s unpaid results. Unpaid results usually refer to natural or organic results. It creates strong links and content with powerful keywords and tags that make it easier for search engine’s crawlers to find a particular website that has a relevant content.
2. Pay per click banner display (PPC)
Unlike SEO, PPC is an internet advertising that is paid to increase traffic to websites. It usually gets more traffic since it can easily be ranked on the first pages in a search result page on search engines. It is called pay per click since the company gets to pay the publisher every time their ads get clicked. It is easier to manage and can deliver faster results on webpage’s online ranking.
3. Social Media Optimization (SMO)
SMO targets different social media pages such as Facebook, Twitter, and Pinterest to increase the public's awareness to a particular brand name or company's existence. Its optimization encompasses RSS feeds, social media sites and video and blogging pages. It increases the traffic to a company’s website through links connected to different social media sites.
4. CONTENT MARKETING
When a strategy pertains to creating, sharing, and publishing content in different media campaigns, it uses a content marketing strategy. Content marketing focuses more on coming up with valuable and relevant content that can attract and bring more target market into the brand’s name. It is basically building communication to the target market without the explicitly selling anything. In this way, businesses provide information to their audience, and in return, these people patronize the brand. Investing on paid reviews can also boost one’s traffic online. When people are asked to evaluate a product with an opportunity to earn, they are most likely to visit your page and even encourage others to do the same.
5. Video Marketing
With video sharing websites to be increasingly popular nowadays, video marketing has become an effective tool in sparking up consumer’s interest and bringing information about a business. Video marketing makes use of a maximum of short videos to provide content about the business. It has been widely used today as videos can be easily shared in different social media pages.
These different marketing campaigns work differently and must be understood well before engaging into one. Each has its own style of increasing traffic to a particular website. For businesses that are still making its way to the market, it would be best to invest in all types of marketing campaigns. Paid advertising delivers faster results and increases traffic in no time. With this, back it up with organic search optimization strategies until the website maintains its traffic on search engines.
4 comments:
Well said, these are the pillars on which any business stand in this digital age.
Bulk SMS
Yes, indeed. I’ve been running my own business, and I can feel the difference between the time I didn’t use social media marketing and now that I’m doing my own social media campaign for my business. Social media is not just about growing a business, but also expressing the voice of your business to your audience. Thank you for sharing your thoughts. This is a really inspiring article. I would love to see more updates from you.
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