How Long Should I Invest for SEO?

Marketing is tricky and sometimes it could get your hands dirty. Marketing managers dig deep in to their creativity to think of ways on how to attract more customers to their product. Utilizing the different forms of media – TV and radio advertisements and flyers – has been the answer; they just differ on the strategy to be used.

 

Thanks to science and technology, marketing has taken one step further in introducing and maintaining brand loyalty from its clients and consumers – Internet marketing. Many entrepreneurs of this age invest greatly on building their websites to attract more customers not only from their area but also in the international scene. Big companies have been taking advantage of the internet making their names popular all over the world.

So, as an entrepreneur, you are convinced that having your own webpage is best for you to gain more profits. With this, you hire people to create a good website for you, design the most appealing layouts and templates that will make your page unique from others. Once you have your website built, you wait for a great turn out of events. Making the existence of your company online does not stop from putting a website. This website should be constantly maintained, updated, and most importantly, create high traffic for it to reach top results on different search engines. This is the time you need to get involved with SEO.

SEO or search engine optimization is the process of making your website popular or known in search engines’ results. It should reach the top ranks for it to be constantly visited by different people searching for a particular product or service that your business is offering. 

 

For your business to be in the top ranks, your website should be trustworthy, original and a high quality of content. When a person uses a search engine, such as Google and Yahoo, to look something up on the Internet, certain keywords are encoded on the search bar. If your content has these searched key words, your page will surely be on the search results. However, there are a lot of websites online that contain the same keywords that were used to search. Thus, your webpage should be backed up with keywords on its articles and meta tags. Backlinks should be made through different directories and link exchanges. With this, your website will slowly crawl its way up on the top searches.

Having said this, how long should one invests on SEO services? Having your website on the top search results is not done overnight. It is impossible for a team of link builders to have it up in a day without making thousands of good content that will increase your keyword search. Give your website at least 3 months for it to be up on the search results. A year on investing with SEO is recommended. This will give you enough time to have your webpage on top search ranks providing you with great popularity and increasing your sales and traffic. Your website should have increased traffic with the help of SEO.

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Does Your Business Needs to Have an SEO Specialist?

Like any other jobs, managing your own business or company is tough. It is a huge responsibility to launch the business and think of ways to make potential customers patronize your products and services. Different marketing strategies are done and the most common of these is building your own website. Creating a website could be easy with all the plans laid out; the problem is maintaining the website. 

 

 

Having a website is only the first step in making your company known to everyone. With almost all people having access to the World Wide Web, it has become easier for any business to reach their target clients. However, it is for these businesses to know that their website should gain traffic online to be visible to everyone. It is a priority to have the website visible to search engines such as Google and Yahoo. Now, if you are someone who does not have the knowledge in search engine ranking, then it is the best time to find a search engine optimization (SEO) specialist.

SEO specialists are experts in increasing traffic to your website. They create quality content with powerful keywords and phrases to help your website increase its ranking online. The higher the ranking, the more popular your website gets online. Why should your business hire an SEO specialist? Here are some reasons why:

Improve a website's ranking on search engine results page (SERPs)

· SEO specialists can really increase a website’s ranking. This goal might take some time, but it is an effective way in boosting traffic. What SEO specialists do is improving the content of the website and providing different links to it.

Understand a search engine's policies

· They are people who understand a search engines’ policies. Some content could be spam or has bad links. SEO specialists make sure that they follow rules in order for the website to be visible in a particular search engine.

Provide quality content to your website

· These specialists provide quality content to your website. With a good content, it is easier for your website to be found online as it is ranked to be reliable, accurate, and useful to the search. They will use the most powerful and useful keywords and phrases. As a result, rankings go up.

Provide progress reports

 

· SEO specialists provide progress reports to their clients. One of their priorities is to make their clients understand what they are doing. They explain the strategies they are doing and set a timeline to completing a project. These reports show the updates and changes they have made in improving the website’s content. No matter how small or little the development is in the project, an SEO specialist reports it to the client.

Effectively manage the corporate website

 

· SEO specialists manage the website more effectively. Trends online change and they are professionals in understanding these changes. If there is a change, they could easily do the adjustments to have your website ranking updated.

Simply say, SEO specialists are needed for the sole purpose of having you website visible in search engines. It could be difficult to see good results in a few weeks. Having your rankings up and increasing takes time, so clients have to understand that it will take some time.

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What are the Advantages of Facebook Marketing?

Communication is vital to mankind. Every day, we interact with our parents, friends, teachers, bosses, and even colleagues. With this idea of constant communication, web developers created social media networks. These social media networks are very popular among almost all age groups. With an Internet connection and the use of smartphones, tablets, and the computer, people are able to connect with their loved ones and friends overseas. Among the different social media networks online, Facebook is the most popular.

According to statistics, there are about 1.11 billion people who are using Facebook. It is a good way to connect with family and friends who live overseas. With its simple layout, anyone can create their profile and start adding friends for their networks. Further, you can upload an album of your photos featuring your travels, gastronomic adventures, or almost anything that you can capture in your camera or smartphones. Furthermore, Facebook has also been an avenue for people to do their businesses. If you have observed, lots of accounts are selling items online – from clothes to food. This gives an idea that doing marketing on Facebook can really be helpful. Thus, what are the advantages of Facebook marketing?

· Let your business be known

Having your business advertised on Facebook raise awareness. People who use Facebook are naturally curious. They like to know what is new online and discover things, Facebook accounts, which are interesting. Putting an account to market your business should be done creatively to attract more people to visit the page. The “likes” on your page will surely bring your page to the News Feeds.

· Convenient introduction of the business

Once you have created an account of the business, putting up the history behind your growing success will be easier. Facebook users are interested in knowing your product details. The more detailed the product is presented, the more interest you bring to your audience.

· Reaching out to prospective clients

Marketing your business on Facebook is not only limited in your home country but also worldwide. Who knows? Someone outside from your home country is interested in doing business with you and your small business might go international. The possibilities are endless.

· Knowing your target audience

Marketing in Facebook lets you know what your target audience wants. You can easily reach them by sending messages to visit your page or by tagging your friends so that their friends on their network will see the link. Expand your target audience and reach them easily with Facebook marketing.

· More interactive users

People on Facebook love to “like” pictures, status updates and videos. They even post comments – positively or negatively. This is a good way to communicate with your clients. Whether it is a positive or a negative comment, you will learn something on how to improve your product and service.

· Better customer support

There will always be questions on the products and services about your business. Because you are marketing it, you have to be ready to answer queries from them. This will build a good relationship with your clients, and as a result, increase brand loyalty.

· Traffic increase

Facebook marketing brings more people to your website. The links you post from your website to your Facebook feeds increase the number of people checking your website. These people might just be looking around, yet it helps a lot in boosting your traffic.

· Low cost and easy to maintain

Signing up for a Facebook account is easy and for free. Anyone, who basically knows how to use the Internet and a computer, can setup an account in no time. No need to think of designs for Facebook has a very simple layout that everybody loves.

· Know your competitors

You are not the only business using Facebook as their marketing tool. When you have your own account, you can browse on your competitor’s page and look at products or services that they can offer. You can compare these to yours and eventually develop new techniques in gaining more clients.

· Convenience

With the emergence of smartphones, Facebook users can use it anytime anywhere. It is easier to reach your clients as you can constantly update your page for new products and even promos. Wherever they are, you can inform them on what is new on your business.

Indeed, Facebook marketing is a good tool for marketing. It is cheap, convenient, and most of all, accessible to everyone across the universe.

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